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Authorized and Registered Online K12 School by the Ministry of Education, Ontario, Canada – BSID No: 665414

BMX3E: Marketing: Retail and Service, Workplace Preparation

Study Category: NIST School Program
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Course Material(s)
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About Course

This course focuses on marketing activities in the retail and service sectors. Students will examine trends and global influences on marketing decisions, and will learn about the importance of customer service in developing a customer base and maintaining customer loyalty. Through hands-on learning, students will develop personal selling and information technology skills that will prepare them for a variety of marketing-related positions in the workplace.
Prerequisite: None

 

What Will You Learn?

  • • Identify the four parts of the marketing mix (product, price, place, and promotion)
  • • Describe how they influence marketing activities (e.g., selling, advertising, customer
  • • Service, distribution, promotion); – describe the types of products (e.g., goods, services; durable, non-durable) offered by retail and service businesses;
  • • Define the basic nature and scope of marketing activities (e.g., sales, pricing, branding,
  • • Classify products according to type (e.g., good, service, event; consumer, industrial, institutional);
  • • Describe the role of public relations as a component of promotional strategies;
  • • Explain the need for firms to demonstrate good corporate citizenship and organizational ethics in their day-to-day marketing practices (e.g., truth in advertising, confidentiality of marketing research, observing regulations regarding advertising to children, informing consumers of safety issues);
  • • Classify employment opportunities by marketing function (e.g., sales, transportation, advertising);
  • • Describe the steps and stages in the creation of a marketing plan for a good, service, or event;
  • • Produce a marketing plan for the selected product, using current information Technology
  • • Outline a strategic plan (e.g., goals, marketing research, purpose of product, mission statement) for a real or simulated product (good, service, or event);
  • • Apply the marketing mix to the selected product;

About the instructors

instructor avatar
Dr. Adenike Aderonke Moradeyo is an Adjunct Faculty in the Department of Business Administration, Pan-Atlantic University, Lagos. Nigeria. Her research interests straddle operations management, supply chain management, innovation management, consumer behavior, entrepreneurship, project management and economics. She obtained her PhD in Management from the Lagos Business School, Pan-Atlantic University in 2015. She graduated with BSc Agricultural Economics and MSc in Economics from the University of Ibadan in the year 2002 and 2006 respectively. She has publications in several international journals, book chapters and conference proceedings. She has to her credit best-in-session paper and outstanding research awards in the year 2009 and 2011 respectively. She is a certified project management professional (PMP). She was the pioneer Head of Economics Department (Acting), Augustine University, Lagos. Nigeria. She has experience in consulting, manufacturing and financial institution.

Course Curriculum

Course Material(s)

INTRODUCTION TO MARKETING
• explain how marketing influences consumers and competition; •describe the process by which goods and services are exchanged; • demonstrate an understanding of the importance of marketing research to a business and how information technology can be used to obtain and analyse marketing-related information; • analyse marketing strategies used by organizations in the not-for-profit sector; • compare the factors that influence marketing methods and activities in the global economy.

UNDERSTANDING CONSUMERS AND MARKETS
explain the stages of product development; • explain the factors involved in the pricing of goods, services, and events; • compare a variety of distribution strategies and the logistics associated with them; • demonstrate an understanding of the strategies involved in the promotion of goods, services, and events.

EMERGING TRENDS AND ISSUES IN MARKETING
explain the effects of new information technologies on marketing strategies and consumer trends; • identify and describe various environmental, ethical, social, and legal issues that affect marketing activities; • demonstrate an understanding of the potential for participation in the global marketplace; • summarize, on the basis of computer research, career pathways in marketing.

FINDING SUCCESS IN MARKETING AND EXPLORING NEW MARKETS
• Exploring new markets • identify and describe the various classifications of merchandise• analyse the uses of a marketing plan. • describe and demonstrate examples of good customer service techniques used in the retail and service industries to increase sales and build reputation • outline the organizational structures of retail and service businesses along with job descriptions for positions in these businesses and more

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Material Includes

  • o PowerPoint Slides and cases
  • o Ministry of Education and Training “Course Profile” (www.curriculum.org)
  • o Ontario Secondary Schools 9 to 12 – Program and Diploma Requirements 1999
  • o The Ontario Curriculum, Grades 9 to 12: Program Planning and Assessment, 2000.
  • o OTDSB documents
  • o Approved textbook:
  • o Other sources

Courses

Course Code

Audience

  • This course is designed for Grade 11 students seeking the Ontario Secondary School Diploma (OSSD) certificate and independent learners interested in broadening their knowledge in the marketing area.
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